" FROM THE THANKSGIVING ARCHIVES: AND THANKS FOR MR. PETERS:"

"More than half a century ago, Evanston inventor Leo Peters bought the rights to the name Butterball for $10.

Nearly 20 years later, he sold the trademark to Swift & Co. for $1 million."

http://brothersjuddblog.com/archives/2006/11/and_thanks_for_mr_peters.html